This is the beginning of my 10 part series on “WordPress SEO Tips & Strategies.”
WordPress is, without question, the most powerful tool for achieving high levels of exposure, and top search rankings in Google’s search results (the ultimate goal and purpose of SEO).
Matt Cutts, a well known Google engineer, has even stated that WordPress takes care of 80-90% of the technical SEO elements automatically!
That’s a strong statement coming from Matt Cutts, and if he is willing to put his name, and Google’s, on the line with a statement like that, then I’m willing to believe that WordPress is a powerful SEO tool.
More than just hearing people say that WordPress is a powerful tool, I’ve actually experienced it with many of my own, and my client’s, WordPress blogs.
I’ve seen WordPress blogs get crawled, indexed, and up to a PageRank of 3 within 4 weeks, and I’ve seen new postings from WordPress blogs achieve #1 rankings in Google within hours!
Hey, why use a WordPress blog for SEO marketing anyway?
That’s a great question! Let me give you 2 reasons why a blog, be it WordPress, Blogger, Typepad, or whatever, is your quickest path to top search engine rankings.
1) Blogs build page inventory in Google. Each blog posting is actually a new page that is crawled and indexed in Google search results. So, the cumulative effect of writing a lot of content is that you are continually building an inventory of pages that are accessible in Google for a wide range of keyword phrases.
2) Google loves freshly updated content. Google’s set of rules is converting from the days of antique! It used to be the place it is advisable to just build a static html web site, stuff key phrases during the title, description, and keyword tags in the code, and you’d be capable to rank for those phrases.
Well things have changed!
Google has gotten so much smarter approximately how other people attribute authority to web pages, and approximately how black hat search engine optimization’s try to game the algorithms.
So Google has turned to favoring sites that feed a continual flow of freshly udpated content – something that is impossible to achieve with a static html website (non-blog site).
If individuals are finding your content, bookmarking your website, subscribing in your RSS feed, and coming again for more, then that means folks may also be linking in your content. The more visitors, subscribers and links you could have, the more PageRank will probably be attributed in your website. The more PageRank your website has, the upper it’s going to rank in Google, the more often your website will probably be crawled, an the deeper the ones crawls will probably be – all of which provides more PageRank in your blog.
To satisfy Google’s insatiable hunger for fresh content material, you have to feed Google with freshly updated blog posts. In go back on your giving, Google will give again with PageRank and authority. it’s if truth be told a super courting!
As I discussed earlier, simply having Matt Cutts advertise WordPress as the most productive search engine marketing instrument is sufficient for me! past that, WordPress is a really perfect clean CMS (content material control system), that WordPress SEO Tips Part I – Intro to WordPress SEO StrategiesGoogle finds simple to move slowly and who is coding is easily established.
Also, some other reasons why WordPress is such a powerful SEO tool, and I’ll be covering these in more detail in later parts, is that:
1) WordPress allows super efficient keyword optimization of posts
2) SEO plugins help you optimize your overall blog
3) You can control / custom URL structures
4) Permalinks ensure keywords are present in URL
5) Customization of tags and categories
6) Eliminate / control duplicate content issues
These are just a few of the many SEO advantages that WordPress delivers.
If you need more information on having succes at SEO, I can recommend the SEO Business Startup Kit. It is a 217 page eBook on “how to” successfully perform SEO, including 80 ready made contract and document templates.